Is Deciem Based in Canada?
Deciem , the Canadian skincare business behind the The Ordinary brand, will be purchased by Estee Lauder. The Estee Lauder Cos Inc. has agreed to pay US $2.2 billion for Deciem Beauty Group Inc., a Canadian skincare manufacturer. Continue Reading Deciem is a Toronto-based cosmetics and skincare brand that was formed in 2013. The company, whose tagline is "the abnormal beauty company," has a number of skin and hair care brands. ... It was regarded as one of the most popular skincare brands in recent years. The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is "Clinical formulations with